What would be your remediation plan for a website with erroneous meta keywords?

[welchnick]

What would be your remediation plan for a website with erroneous meta keywords, meta descriptions, and sub-optimal page titles?

The keyword issue was discovered via Search Console. Search queries were leading to web pages not because of the on-page content but because of meta keywords that no longer applied to the business. Searches based on those queries should not have been leading to those pages, so this has to be addressed. The question is: Should the keywords simply be deleted, or should they be replaced with new keywords?

Is rewriting the page titles and meta descriptions worth the effort (in terms of search rankings gain)?

Thanks for your thoughts.

 

[geniushost]

If they are in the backlinks text and you cannot persuade the site to change the text then I would not worry about them - that is traffic you would not otherwise get.