Seeking feedback on testing an affiliate system that is solely code-based

[Roos3]

We’ve been testing a new affiliate approach and would appreciate your feedback. Instead of the traditional link-tracking method, we are implementing a performance-based system where each partner receives a unique discount code.

Here’s how it works:

• Whenever someone uses your code, we can see the exact order value.
• Commissions are paid out only on actual sales (no clicks, no leads, just cost-per-sale).
• The product category is AliExpress items.
• Tracking is simple: all done through code usage, no extra tools or platforms needed.

I’ve got a couple of questions for you all:

1. What commission percentage do you think is fair in today’s market for this type of setup?
2. Do you prefer tracking discount codes over traditional affiliate links?

We’re pleased to collaborate with a select group of affiliates interested in testing performance-based deals.

 

[Lucash]

Codes work well for influencers, but for affiliates focusing on content or SEO, links are much more effective, about 100 times better. A blog reader isn’t likely to enter a random code while browsing, so links are more dependable. While an 8 to 10% commission rate is reasonable for AliExpress, it can be tough to compete with larger networks that offer both links and cookies.

 

[RichMax]

I slightly disagree. I believe codes are actually more effective in 2025 than they were before. People share codes via TikTok videos, IG stories, and even through word of mouth. Since links don’t function well in those platforms, codes are much more practical for social promotion.

 

[KimGrant]

The issue with codes is that they don't allow for the tracking of 'assists.' If someone clicks on my link but doesn't make a purchase initially, and later returns with a code, I miss that sale. From an affiliate's perspective, that's frustrating. To attract serious partners, it's essential to provide links alongside codes. Without this, you'll only attract hobbyists rather than professionals.

 

[Pnavichi]

I prefer using codes because I don’t have a website or email list. I mostly post on TikTok, and it feels more natural to say “use my code” rather than sharing a strange link that no one clicks. For me, it’s about choosing what’s easiest to explain to my audience.