Does anyone utilize AI to create product descriptions for Shopify stores?

[selawik]

I operate an online store specializing in hats and streetwear. Recently, I experimented with generating product descriptions using an AI tool on Shopify. My primary objective was to enhance the store's engagement and marketing potential while optimizing it for search engine optimization (SEO), all while conserving time.

The approach I adopted was as follows:

1. Employed AI to draft descriptions based on specific product features.

2. Adjusted the descriptions to align with my brand voice.

3. Conducted A/B testing comparing AI-generated descriptions with those created by human writers.

The outcomes? While AI considerably expedited my workflow, further refinement was necessary to ensure authenticity. Some AI-generated descriptions appeared generic, necessitating the incorporation of personal touches to increase relatability.

Has anyone else had experience using AI for product descriptions? Did it have beneficial or detrimental effects on conversion rates?

I would appreciate your insights.

 

[jersenta]

Your experience aligns with what many e-commerce store owners find—AI-generated product descriptions can save time, but they often need human refinement to maintain authenticity and brand voice.


A few thoughts:

1. SEO Benefits – AI tools can help ensure your descriptions include relevant keywords, but fine-tuning them with natural language and long-tail keywords can improve search rankings.
2. Engagement & Conversions – AI can generate solid drafts, but human-written copy often connects better with customers. Personal touches, storytelling, and brand-specific language can enhance relatability.
3. A/B Testing Insights – If AI-written descriptions are underperforming, consider testing different approaches, such as tweaking tone, adding customer-centric language, or emphasizing benefits over features.

I would love to hear what metrics you tracked during your A/B testing (click-through rates, conversions, time on page, etc.). Also, have you tried AI for other aspects like meta descriptions or email marketing?

 

[lutoxich]

Yes! AI can be an excellent tool for generating product descriptions, but as you’ve found, it often requires human refinement to ensure authenticity and engagement.

Your A/B testing is a great approach! If AI speeds up your workflow but the descriptions need refining, you might try using AI as a first-draft tool while focusing on personalization. Have you also considered testing AI-generated copy in email campaigns or ad creatives? That could be another way to leverage AI for marketing!