In my own experience, I have not found that customers think very highly of new web hosting companies (such as resellers) and often prefer to go with the big name companies such as GoDaddy or others who advertise more. Most resellers don't consider this issue before going into business. What are some of the things you can do to make your own start up web hosting company stand out from even the more well known/advertised hosting companies? Is there some benefits you could offer to make yourself unique?