Rejected by AdSense 3 Times for Low-Value Content

[randal18]

I have now had AdSense reject my applications three times, and in each case the reason given has been 'Low value content'. I'm actually beginning to question what it is I'm overlooking. My primary website is dedicated to game results and consists of only five pages. The results are updated three times each day automatically, according to the draw times. The structure is quite simple: the homepage provides a summary of the most recent results, along with links to the various draw pages. There are also three separate pages covering the 1 PM, 6 PM, and 8 PM draws, as well as an archive page containing previous results.

The issue is that the pages themselves remain pretty much the same, only the result data is updated after each draw. I'm wondering if that could be one reason AdSense is still rejecting it. The traffic is only about 100 visits each day, so it's not really substantial, although I had thought that AdSense didn't require a minimum level of traffic. I have also begun posting YouTube Shorts, and the results so far seem promising. It's only been three days, and my most recent Short has already attracted 5.1K views. Unfortunately, that level of engagement has not yet led to significant website traffic.

Even more confusing is that I have two additional websites, both of which are simple one-page tools that people actually use, seem to have good engagement, and do the jobs they're meant to do, yet AdSense still rejects them for having low-value content. I considered producing some extra pages with useful information, setting them to noindex and nofollow, and then applying for AdSense. If the site is approved, I would take down the pages afterward.

I'm not certain if that is a clever workaround or merely inviting trouble. Might it cause issues with AdSense later on? For anyone else who's experienced this, what actually led to your application being approved? Is the problem that the sites are too simple, that the content is mainly automated, or something else entirely?

I prefer to address the root of the problem rather than just sending in more applications and receiving the same rejections.

 

[gschuppe]

I really believe the main problem is the site's tendency to show results without much original information. It isn't always a disadvantage to have automated updates, but if all the pages contain only figures that can be found elsewhere, Google may not think the site offers enough value.

I should include some useful context, explain how the draws work, compare with historical examples, and provide a more effective method for examining past results. Merely adding random articles for the sake of getting approval won't be of much help.

 

[indoustb]

Avoid using the noindex trick. When you create pages to get them approved and then plan to delete them later, you're building the site to bypass the review process rather than improve it.

Also, it should be pointed out that nofollow and noindex are not the same. Nofollow concerns link relationships, whereas noindex instructs search engines not to include a page in their index. Neither of them automatically makes thin content valuable.

 

[xtrunish]

The one-pager tools are actually a pretty interesting bit of the lot. A tool can be very useful indeed without needing thousands of words, so you don't necessarily have to turn every tool into a blog.

That said, AdSense approval isn't a given just because something is useful to people. You'd want to check that the tools are easy to understand, that the site clearly explains what they do, and that there's sufficient detail for a reviewer to understand what each tool actually is.

Just out of interest, are your two tool sites fully functional on their own (i.e. do they pull in data from other sources automatically)?