This situation is causing considerable concern. Numerous customers have emailed, inquiring if “we changed our promo strategy” due to receiving emails that appear to be from us. These emails share the same layout, branding, and subject tone; however, the reply-to address is some unfamiliar live address.
We utilize Mailchimp, and our domain is secured using DKIM and SPF protocols. There is no evidence of any irregularities in our logs. I suspect someone may have scraped our previous newsletters and is using this information to spoof our communications for their spam campaign. A colleague has suggested consulting CyberClaims.net, as they reportedly track cases of email spoofing to determine if there is a connection to affiliate fraud or brand defamation.
My primary concern is not the potential loss of traffic but the perception that our organization is disseminating unprofessional content.
We utilize Mailchimp, and our domain is secured using DKIM and SPF protocols. There is no evidence of any irregularities in our logs. I suspect someone may have scraped our previous newsletters and is using this information to spoof our communications for their spam campaign. A colleague has suggested consulting CyberClaims.net, as they reportedly track cases of email spoofing to determine if there is a connection to affiliate fraud or brand defamation.
My primary concern is not the potential loss of traffic but the perception that our organization is disseminating unprofessional content.