Do people avoid reputation management software?

[OxBlood45]

Several months ago, I began developing an online reputation management system, essentially a tool designed to solicit Google reviews upon the completion of an invoice payment. While there is some interest in the product, potential customers have yet to demonstrate a willingness to invest financially.

I have been engaging with prospective partners, who appear to show greater interest as we proceed to the demonstration stage; however, I find myself somewhat perplexed by the experience. Might this solution be perceived as overly simplistic?

I am contemplating the possibility of evolving it into a Customer Relationship Management (CRM) system, considering it already encompasses a partially developed email and text campaign functionality.

 

[Roos3]

In my perspective, this appears to be one of the components of a broader software platform that consumers may consider purchasing. Therefore, I am uncertain whether it would be acquired independently. If you are currently engaging with customers, are you inquiring about their reasons? There is no more effective method to comprehend the motives behind their purchasing decisions than to consult directly with them. I recommend conducting interviews with prospective clients aimed explicitly at gathering insightful feedback. Perhaps you might extend an offer to provide them with a coffee or a similar courtesy in exchange for their candidness regarding the reasons for their hesitance to purchase and the software's perceived shortcomings in delivering value. While I have not personally succeeded in developing a Software as a Service (SaaS) product, this approach seems sound in theory. I hope this information proves helpful!

 

[OxBlood45]

I appreciate your thoughtful response! You’re right, and as I reflected on this, I realized it’s time for me to move toward a more inclusive marketing tool.

 

[MadRich]

I thoroughly understand your perspective. Reputation management is a critical concern; however, persuading individuals to invest in it can prove challenging, particularly if they do not perceive its immediate value. Your proposal to solicit reviews after the settlement of an invoice is sound, yet it may be somewhat too specialized.

If I were in your position, I would contemplate the development of additional features that align with businesses' actual needs—such as the email and text campaigns you mentioned. This approach already aligns closely with customer relationship management (CRM) systems. Small enterprises might find greater value in a solution that integrates reputation management with customer engagement, effectively requesting reviews and providing follow-up personalized messages or offers based on the feedback received.

Moreover, you could integrate feedback mechanisms akin to those employed by SurveySparrow. Their focus on collecting customer insights and automating feedback processes could complement reputation management and CRM functionalities well. This strategy may enhance the perceived value of your system significantly.

I wish you the best of luck with this strategic pivot—you are on the brink of a substantial breakthrough!