Content marketing is truly the king! Whether you're sharing valuable content on LinkedIn, TikTok, or even Reddit, having a clear strategy is key. Remember, it’s all about playing the long game.
Here is the comprehensive list I have compiled over the years:
1. Clear positioning: Many marketers tend to act impulsively, posting content without a strategic plan. It is crucial to ensure clear messaging and positioning of your offerings; refrain from posting unless you have established these elements.
2. A biography that articulates who you assist and how.
3. A consistent visual identity.
4. Original ideas (not merely recycled content); however, revisiting successful concepts is beneficial.
5. Storytelling accompanied by evidence, including customer journeys and testimonials.
6. A commitment to producing two long-form posts per week. These may be shared on the same platform or through a newsletter, and can take the form of podcasts or extended YouTube videos.
7. Strategic linkages to offers and communities. This aspect is crucial because not all individuals engaging with your content are prepared to purchase immediately. Maintain their interest and gradually lead them toward engagement.
8. A call to action that encourages users to respond positively. I often encounter content that fails to provide users with a straightforward action method, even if the prompt is to "follow me."
9. Utilize embedded media (such as videos, podcasts, etc.) to diversify your content. Platforms like YouTube now offer text posts, and social media channels increasingly incorporate video content. Every platform is converging in its content delivery methods.
10. Foster genuine engagement that feels authentic, rather than robotic. While it is permissible to use AI tools, it is advisable to allocate at least thirty minutes each day to engage personally with your audience.
This is the framework I follow! The same approach helped me grow to 350K followers on X and 45K on LinkedIn. Many people dream of "building a personal brand" and "growing my business with content," but only a handful truly pursue it with intention and remain committed to the plan laid out for them.
I’d love to hear your thoughts!
Here is the comprehensive list I have compiled over the years:
1. Clear positioning: Many marketers tend to act impulsively, posting content without a strategic plan. It is crucial to ensure clear messaging and positioning of your offerings; refrain from posting unless you have established these elements.
2. A biography that articulates who you assist and how.
3. A consistent visual identity.
4. Original ideas (not merely recycled content); however, revisiting successful concepts is beneficial.
5. Storytelling accompanied by evidence, including customer journeys and testimonials.
6. A commitment to producing two long-form posts per week. These may be shared on the same platform or through a newsletter, and can take the form of podcasts or extended YouTube videos.
7. Strategic linkages to offers and communities. This aspect is crucial because not all individuals engaging with your content are prepared to purchase immediately. Maintain their interest and gradually lead them toward engagement.
8. A call to action that encourages users to respond positively. I often encounter content that fails to provide users with a straightforward action method, even if the prompt is to "follow me."
9. Utilize embedded media (such as videos, podcasts, etc.) to diversify your content. Platforms like YouTube now offer text posts, and social media channels increasingly incorporate video content. Every platform is converging in its content delivery methods.
10. Foster genuine engagement that feels authentic, rather than robotic. While it is permissible to use AI tools, it is advisable to allocate at least thirty minutes each day to engage personally with your audience.
This is the framework I follow! The same approach helped me grow to 350K followers on X and 45K on LinkedIn. Many people dream of "building a personal brand" and "growing my business with content," but only a handful truly pursue it with intention and remain committed to the plan laid out for them.
I’d love to hear your thoughts!
