Assuming the scenario involves the desire to track links from a PDF document to a web page in a browser, several methodologies may be employed.
As previously mentioned, one potential approach is utilizing a UTM code. Another option entails the implementation of a vanity URL that redirects to a UTM code-enabled link. Additionally, a shortened URL- such as one provided by bit.ly, for example- can be employed, which includes built-in tracking capabilities, or a UTM code may be utilized. The benefits of options two and three primarily hinge on the extent of control one possesses over the PDF content. Should you have complete access to the PDF and the capacity to make modifications at your discretion, mainly if the URL within the document is subject to change, option one would be the most suitable. Conversely, if you lack convenient access to edit the PDF document, options two and three may be preferable, as they allow redirection adjustments without necessitating changes to the PDF's content. It may also be possible to amend the UTM parameters through redirection as required for modifying campaigns or implementing other necessary adjustments. While this process may appear intricate, it is contingent upon the scale of the organization for which you work. One may not always have the ability to trace the original author of a document, and making alterations typically requires obtaining the appropriate approvals.
