I don't quote a lot of SEO work. Recently a local business contacted me to help with their SEO. They had previously paid someone on Fiverr to do an SEO audit. They contacted me because I am local and were looking for a second opinion. I spent the better part of a day building a report which I presented as a quote to make the recommended changes.
The prospective client essentially came back and said "why would I pay you do to these things I can do in a few minutes?"
Am I a fool? Or both?
I'm left feeling like treating the audit as "discovery" or as a "loss leader" to get the hourly work was a truly dumb idea. In the future I guess I need to treat the audit as the product.
The prospective client essentially came back and said "why would I pay you do to these things I can do in a few minutes?"
Am I a fool? Or both?
I'm left feeling like treating the audit as "discovery" or as a "loss leader" to get the hourly work was a truly dumb idea. In the future I guess I need to treat the audit as the product.