can existing established website help the new one?

[prohaska]

I have an established website with decent amount of traffic and have just launched another one. Both websites are in similar niche but target different types of customers. My question is: can existing, established website help the new one? Does it make sense to link these two together and, if so, should I use single link or side wise links? Should I use reciprocal links or just link the strong one to the weaker? Or perhaps it can hurt and I shouldn't do anything at all?

Thanks in advance.

 

[geniushost]

Focus on writing great content, good usability and so on and the traffic will follow.