Most people who own a web hosting company advertise via signature lines on forums. And, this seems to be a very effective way to get new clients. Does this idea work for you? And, how do you advertise your web hosting company?
While it might seem like a good idea to stick a link to your web hosting company in your signature line, everyone else on that same hosting forum is thinking the same thing too. So after awhile, it becomes a big 'me too!' circus and no one wins. A better solution is to find forums that offer compatible but not competing niches such as webmaster, SEO, business marketing, online learning, etc. These sites are not specifically devoted to web hosting and won't attract as many who are resellers or web hosting company owners. So, if you choose to advertise via the signature line on one of these sites, there will be less competition for that service.
You could advertise in a Facebook group for marketing or even try LinkedIn. Though these sites don't always allow direct advertising, you might include mention of your best hosting offer in your signature link on those social networking sites. With LinkedIn, the best approach will be to establish yourself as a hosting expert and offer advice to other webmasters on what type of hosting is the best for their own business. In due time, you will be asked to provide a link to your own site or best hosting for that person and when this happens you will have the opportunity to suggest your own hosting.
Using signature lines on forums can be an effective way to advertise a web hosting company, but there are many other strategies and tactics that can be employed to attract new clients. These include SEO, PPC advertising, social media marketing, content marketing, and email marketing. It's important to use a variety of approaches to reach a wider audience and establish the company as an authority in the field.